Babeeni Redesigns Website on Shopify Plus - New Platform for International Journey

About Babeeni

Babeeni Co., Ltd, established in 2007, is a premium handmade children's apparel manufacturer, focusing on the US market. With a business model based on building long-term and sustainable relationships with customers through unique design services and high-quality products, Babeeni has successfully expanded to the European market and many other regions around the world.

With a diverse product portfolio and global customer base, Babeeni needed a more optimized e-commerce platform to scale and enhance user experience.

Babeeni chose to use Shopify Plus instead of other Shopify versions because of the suitable advanced features. Being a large-scale business and targeting large international markets such as the US, Europe,... Babeeni needed a powerful platform, Shopify Plus provided Babeeni with features and tools to increase performance, scalability and integration with other systems.

Challenge

Babeeni's old website was not user-friendly with serious problems with page loading speed and unattractive interface.

The old Babeeni website's key metrics such as Speed ​​Index reached 5.0 seconds, which is higher than the standard, indicating that the website is slow in displaying content to users, directly affecting the customer experience. This causes users to leave the page before the content is fully loaded; in addition, the First Contentful Paint (FCP) index , which measures the time it takes for a page to start displaying content, reached 2.4 seconds, which is too slow compared to the standard and reduces the user experience right from the first step of accessing the page.

These page load speed issues not only affect user experience but also increase bounce rates, preventing your website from making the most of its potential customers.

In addition, Babeeni's interface is not really friendly.

The interface on Babeeni's old website was not optimized and quite confusing.

Initially, Babeeni only requested to rebuild the website on the Shopify platform but wanted to keep the old interface, just need to convert from the current platform to Shopify without any major changes in design. However, Meowcart realized that the old interface of the website was not really optimized in terms of aesthetics and performance, so it was necessary to convince customers to change.

Solution

Website interface proposal

Meowcart proposed and convinced Babeeni to agree to a new, more optimized website interface on the Shopify platform.

To convince Babeeni to change the website interface, Meowcart conducted a detailed analysis and consultation. Meowcart conducted a comprehensive audit of the old website. After the analysis, Meowcart searched and selected themes suitable for Babeeni's children's fashion field. The goal was to find an interface that not only met aesthetic requirements but also improved performance.

Meowcart not only provides theme suggestions but also compares in detail the benefits that the new interface will bring. The benefits include optimized page loading speed, improved mobile experience and a more aesthetic interface, helping the Babeeni brand attract customers better.

Build new website

Build new website: Meowcart built a completely new website for Babeeni on the Shopify platform, with a theme proposed by the Meowcart team. The new theme is not only more user-friendly but also optimized to improve page loading speed, providing a smoother online shopping experience.

Data conversion: Meowcart has successfully migrated all important data from the old website, including: products, orders, blogs and other information pages to the new website, without interrupting Babeeni's business operations. Meowcart has successfully ensured the storage of data of more than 100,000 customers from the old website.

Add new features: Meowcart has integrated a feature to schedule 1-1 consultation appointments for customers through the Shopify App, helping Babeeni provide better consulting services to users. The installed application allows customers to access the website, choose a suitable time and easily book an appointment directly with Babeeni's consulting team.

Babeeni's New Website Interface

Result

• Data Migration Successful: Meowcart has completed the migration of all data from the old website to the new platform smoothly.

• New Website Completed: Babeeni's new website with a modern interface and Shopify platform is now live, providing a better customer experience and higher business efficiency.

Babeeni’s website migration project to Shopify Plus is a clear demonstration of Meowcart’s ability to provide effective e-commerce solutions. By improving the interface, enhancing the user experience, and optimizing page load speed, Meowcart has helped Babeeni not only enhance their online brand image but also improve their overall business performance.