Shopify may be easier than other website builders, but it doesn't seem to be easy to really build an excellent store on this platform. Optimizing Shopify's site always takes effort and when it comes to eCommerce, the task is even more difficult as you have to align your sales strategies with your design choices. In this ebook we will walk you through how to start with an actionable plan to migration your store to Shopify Plus. And in this part of the book, you will learn to optimize with a smart strategy that can help you attract more customers.