Redefining e-commerce with a personal touch

#Ecommerce January 25, 2024 Thương mại điện tử mang dấu ấn cá nhân Thương mại điện tử mang dấu ấn cá nhân

In the ever-evolving landscape of e-commerce, '' stands out as a powerful force, revolutionizing how businesses connect with their customers. Moving away from the traditional ways or relying on third-party platforms, open the way for a more direct and meaningful relationship between brands and consumers. It's all about giving businesses the freedom to build their own unique online space and to have total control over how they interact with customers. In this digital age, the role of is becoming more and more crucial. It's a key player for brands aiming to sculpt a special place in the hearts and minds of customers in the fast-paced digital market. A personalized e-commerce experience

What is 

Simply put, it's a fresh approach in e-commerce where businesses create their own online store. This is different from selling on big marketplaces or through aggregators. A is all about having a dedicated website that's focused on one brand only. This makes it special because, unlike common marketplaces that have many brands, a is unique to each business. It offers a space that’s designed to fit the brand's style and directly connect with customers.

This method is a game-changer in online selling and branding. It gives businesses complete control over how they present themselves online, manage customer experiences, and handle important data. While other platforms mix many brands together, lets a business stand out by creating its own focused, online space. It's a place for businesses to showcase what they offer, share their story, and provide customers with a shopping experience that’s tailored just for them.

Embracing the wave

In  "DTC e-commerce: How consumer brands can get it right" of McKinsey & Company, reports that the pandemic has accelerated the consumer shift towards digital platforms. The COVID-19 pandemic has rapidly pushed forward significant business trends, particularly the shift of consumers towards online shopping. In the U.S., the growth seen in e-commerce during the first half of 2020 was as significant as the growth seen over the previous ten years. Similarly, in Europe, the rate of digital adoption soared from 81% to 95% amid the pandemic.

This digital shift has led many companies to introduce or expand their direct-to-consumer (DTC) strategies. Notable examples include PepsiCo and Kraft Heinz, which both rolled out new DTC initiatives. A standout in this trend is Nike, which reported a 36% increase in digital sales in the first quarter of 2020 and is working towards increasing its DTC sales from 30% to 50%. John Donahoe, Nike's President and CEO, has emphasized that the move towards digital shopping is a lasting change.

Global Retail Sales & Growth: In store vs E-commerce

Source: Common Thread Collective

Around the world, there's an exciting shift happening in the business scene – the rise of model. These models are quickly becoming favorites for many businesses, thanks to their success and potential to grow even bigger.

This move towards models isn't just a passing trend. It's a major change that's likely to keep influencing how businesses operate for years to come. As more brands adopt this style, customers can look forward to shopping experiences that are more personal and smooth, while businesses gain deeper insights into what their customers really want and like.

4 Reasons to Implement is a powerful strategy that businesses can implement to achieve numerous benefits in the digital marketplace.

1. Increased brand control and identity

The adoption of a model grants businesses unparalleled control over how they present themselves online, creating a clear and consistent brand image. This control extends to crafting a user interface that perfectly aligns with the brand’s visual identity, creating a memorable and distinctive customer experience. This unique design isn’t just about aesthetics; it’s a strategic tool to convey the brand's core message and values effectively.


For instance, consider a high-end fashion brand. On its site, it can reflect the essence of luxury and exclusivity, something unachievable on a generic, multi-brand platform. This approach helps sculpt a unique space in the customer's mind, ensuring the brand stands out in a crowded digital marketplace. By offering a consistent brand story and visual language, companies can foster a deeper emotional connection with their audience, making their brand not just seen but felt.

2. Better customer engagement and personalized experiences sites open up a world of possibilities for personalized customer engagement. By harnessing the power of data analytics, brands can tailor their interactions with customers, offering recommendations, content, and deals that hit the mark every time.


For example, an online bookstore could use a customer's browsing history and past purchases to suggest new books, creating an engaging and relevant user experience. This level of personalization isn't just about making sales; it's about building a relationship. When customers feel understood and valued, their loyalty to the brand strengthens. This connection leads to repeat purchases and a solid customer base that not only buys but advocates for the brand. Personalization through a site can transform a one-time buyer into a loyal customer, turning transactions into relationships.

Customizing the Customer Experience - Personalization: The Power of Personalization in Customer Engagement

Source: FasterCapital

3. Enhanced data analytics and customer insights

Operating a site offers direct access to rich, comprehensive customer data. This data is a goldmine for strategic decision-making. Brands can delve into customer preferences, behaviors, and feedback, allowing them to refine product offerings, customize marketing strategies, and even predict future trends. 

data analys

Consider a fashion company analyzing purchase patterns through its They can learn which product models are popular; which colors and styles are selling well; what sources customers come from, and who they are; which product pages are they interested in. This insight enables them to forecast demand, innovate in product development, and tailor their marketing to address specific customer needs. Such a data-driven approach is invaluable in staying relevant and competitive. In today’s fast-paced market, understanding and anticipating customer needs is not just an advantage; it’s a necessity. provides the tools to not just meet but exceed customer expectations, ensuring the brand remains at the leading of its industry.

4. Improved profit margins by cutting out platform fees

Adopting a model often leads to increased profit margins, primarily by eliminating fees for platform. This direct-to-consumer approach allows brands to save significantly, impacting their bottom line positively. Instead of having to pay a large fee for the marketplaces, a direct-to-consumer brand can use its to offer competitive pricing while maintaining high product quality. This pricing strategy is not just beneficial for the company; it also appeals to price-sensitive consumers. By cutting out the middleman, brands can invest more in product development, marketing, and customer service, enhancing the overall shopping experience. This approach helps businesses not only increase their revenue but also reinvest in areas that contribute to long-term growth and customer satisfaction.

In conclusion, implementing a strategy equips businesses with tools for stronger brand identity, enhanced customer engagement, valuable data insights, and improved financial outcomes. This comprehensive approach not only sets the stage for success in the digital marketplace but also fosters a loyal customer base that is essential to sustained growth and market leadership.

The true cost of Marketplace products


The future of in Vietnam

In the heart of Southeast Asia's bustling economic activity, Vietnam's e-commerce landscape stands out as a beacon of potential and opportunity. Vietnam's e-commerce market is not just growing; it's thriving at an exhilarating pace.

According to e-Conomy Southeast Asia report by Google, Temasek, and Bain & Company, Vietnam's internet economy is expected to skyrocket to $43 billion by 2025. These digital natives are not just browsing; they are actively engaging and making purchases online.

For any business leader, these numbers are not just figures; they represent a wave of change, an opportunity to tap into a market that is vibrant, youthful, and ready for a digital shopping experience that resonates with their lifestyle.


Tailoring to local preferences

The power of in Vietnam lies in its ability to offer something that big, global platforms often overlook – a deep understanding and integration of local preferences and cultural nuances. Vietnamese consumers have a distinct preference for products and content that reflect their culture and environment.

Brands like VinFast, Vietnam's own automotive giant, have successfully leveraged their to align perfectly with local vehicle preferences, setting a benchmark for how businesses can use to create a strong local connection. For decision-makers in the e-commerce space, this presents a unique opportunity to engage with consumers on a level that feels personal and culturally relevant.

Expanding reach in a growing digital space

With an impressive tally of over 68 million internet users, Vietnam offers a vast digital playground for businesses to explore and engage with potential customers. A strategy in this context offers an extensive reach, far beyond the limitations of traditional retail channels. For business leaders, this means an opportunity to not just enter but dominate this digital space, reaching every corner of Vietnam with their brand message.

The number of internet users in Vietnam

Leading in a regional digital hub

Vietnam is not just participating in the digital revolution; it's leading it in Southeast Asia. By establishing a strong presence, businesses are not just joining the e-commerce movement; they are positioning themselves at the forefront of this change. This is crucial for businesses aiming to not just survive but thrive and lead in the digital era.

Differentiating in a crowded market

In Vietnam's competitive e-commerce landscape, differentiation is key. A dedicated allows businesses to stand out with unique products and personalized experiences. It's an opportunity to move away from the noise of global platforms and carve a niche, a distinct identity in the market. For managers and business leaders, this is an invaluable strategy to ensure their brand not only catches the eye of the consumer but also captures their loyalty.

The potential of in Vietnam is a narrative of opportunity, innovation, and growth. It's about understanding the pulse of the market, leveraging the digital propensity of a young population, and crafting a shopping experience that feels personal and relevant. For any business looking to make a mark in Vietnam's e-commerce landscape, is not just a strategy; it's a gateway to the future.

Successful pioneers in Vietnam

In the vibrant picture of Vietnam's e-commerce landscape, several brands stand out as trailblazers, having embraced the strategy with remarkable success. Their journeys offer invaluable insights and inspiration for businesses looking to carve their own paths in the digital world.


Vinamilk's leverage their own platform on Shopify Plus is a compelling example of why brands need to own their digital presence. By taking control of their platform, Vinamilk gained significant advantages, including customization, better customer insights, streamlined operations, and cost-effectiveness. Moreover, the platform offers an enhanced shopping experience that promotes customer engagement and loyalty. Vinamilk's website development included implementing advanced features like a store finder, an AI and machine learning-based advanced site search, and a loyalty program, all contributing to a more customer-centric approach and a significantly digital transformation for the brand. 

Vinamilk website


By investing in their platform, Vinamilk has built direct customer relationships, ensured brand recognition, and gained valuable data to make informed decisions. This experience underscores the strategic benefits of owning a platform, enabling businesses to take control of their digital presence and achieve long-term success.


Uniqlo, the international fashion brand from Japan known for its minimalist style and high quality, has launched an impressive e-commerce strategy to expand its global footprint.

When entering the Vietnamese market, Uniqlo faces challenges from fierce competition and the diversity of customer needs. Their goal is to not only sell products but also create a strong brand and deep connection with customers. Uniqlo has effectively implemented the strategy, developing an independent e-commerce website in Vietnam and launching it in 2019. This website is not only a sales channel but also a place to express its specialties. brand identity and culture. They focus on creating a smooth and personalized user experience, from product display to payment process and customer support.

Uniqlo has seen significant growth in online sales, demonstrating the effectiveness of adopting The website has helped Uniqlo strengthen its position and brand recognition in the hearts of Vietnamese customers. With a specially designed website, Uniqlo has increased customer interaction and satisfaction with the brand.

Uniqlo website


Let's unlock the potential of is more than just a platform; it's a strategic choice aligning with the evolving needs of businesses and customers alike. By leveraging, businesses can take control of their brand image and provide exceptional customer experiences. The incredible success stories of Vinamilk and VinFast from Vietnam prove how a well-executed strategy can lead to great success.

For businesses, especially in vibrant markets like Vietnam, aligning platform choice with business objectives is key. Careful evaluation of options, possibly with professional guidance, is crucial in navigating this digital transformation.

If you're considering leveraging Shopify's platform, Meowcart offers free consultancy to help you make informed decisions and harness the full potential of for your brand.

Back to blog